ALTERIOR MOTIF NOOSA
INTERIOR DESIGN & DOCUMENTATION & PROJECT MANAGEMENT 2020
Local Fashion icon Penny Lane, director of Alterior Motif approached the RDS team to help re-imagine her Noosa boutique in Hastings Street. From the get go we were very tuned in to the same approach; Supporting local makers and trades, reusing & upcycling any existing fittings.
The brief: Create a feeling of coastal retro nostalgia that is not too busy and allows the brands to speak. The shop had to be subtle and cohesive and approachable. Injecting more lightness and light and thoughtful consideration to space planning so the store flowed and felt larger!
We are big believers that great design is a collaborative approach and there was no exception when it came to Penny. We have retained as much of the original store as we could to save on cost, waste and time, whilst reinventing the space to feel larger, flow better and have a lot more lightness. RDS were also engaged to design the landscaping at the front of the store. What was once just little tufts of purple Liriope is now a very happy rockery of drought tolerant sculptural plants that can hold its own on Hastings Street. A combination of hardy natives teamed with exotic succulents and stone. The entire renovation was done in 8 days thanks to meticulous planning and project management by our rock stars Samantha & Amanda which reduced loss of income.
