New look for Local Fashion Icon

Local Fashion icon Penny Lane, director of Alterior Motif approached the RDS team to help re-imagine her Noosa boutique in Hastings Street. From the get go we were very tuned in to the same approach; Supporting local makers and trades, reusing & upcycling any existing fittings.

BEFORE RENOVATION

The brief:
“Create a feeling of coastal retro nostalgia that is not too busy and allows the brands to speak. The shop had to be subtle and cohesive and approachable. Injecting more lightness and light and thoughtful consideration to space planning so the store flowed and felt larger!”

I am a huge believer in listening and drawing out the ideas and designs from our clients. I believe great design is a collaborative approach and there was no exception when it came to Penny. We have retained as much of the original store as we could to save on cost, waste and time, whilst reinventing the space to feel larger, flow better and have a lot more lightness. We had the existing concrete floor cleaned and polished, we re-designed the lighting plan and reconstructed the ceiling so we could recess lights and move data points. We rendered over a large tiled wall saving time, waste and cost. Designed a new powder coated hanging system to open the space, and installed new tiled the plinths so there was minimal stone wastage. The entire renovation was done in 8 days thanks to meticulous planning and project management by our rock stars Samantha & Amanda which reduced loss of income.

x Soph